Cherry Pop

Despite the different opinions out there on PPC, what needs to be determined is if it is an effective way to advertise your business. Although it can be very expensive if done the wrong way, it can be very effective if done the correct way.

The problem with PPC being expensive is because the Internet marketing amateur hops aboard the marketing ship thinking that he can bid on any old keyword and get instantly rich. Well, if anything, they are going to get instantly poor. That’s because if they bid on broad one word keywords, they are going to pay anywhere  and from $5.00 to $25.00 or more per click. Ouch!

With PPC, it is all about the keywords you bid on. By going with lower competition, long tail keywords, you can bid anywhere  and from $.10 to $1.00 per keyword and get good results. If you are an amateur in PPC marketing, you might want to read this post “Is pay for / per click worth it? (PPC)” first.
Ow if you would like to see some of our new landing pages, this is one I did for Gastric bands.